Over the last week, details have emerged revealing that the No on 8 campaign was unorganized and for the most part, in a state of complete disarray. Key campaign staff, including the campaign manager, were replaced in the final weeks as it became apparent in polls that the Yes on 8 campaign was quickly gaining ground.
Their replacements sought to shift voter support for Prop 8 by pouring millions of dollars into television and radio buys aimed at convincing California voters that support for traditional marriage was the equivalent of Japanese internment camps. They went so far as to compare Yes on 8 voters to bigots.
They were ultimately stunned that California voters saw past their deceptive ads and voted to once again uphold the definition of marriage to be between a man and a woman. Ethnic communities, those who have truly been affected by civil rights issues, turned out to vote Yes – African Americans alone supported the measure by more than 2 to 1.
It is true that the Yes on 8 campaign ran a better campaign. We raised important issues, our messages appealed to voters and we had a volunteer army that was unprecedented in California history. But just as the best farmer cannot raise crops in the barren desert, our campaign, no matter how well run, could not have succeeded if there were not still a deep well of respect for the sacred institution of marriage. And for that, the voters in their wisdom deserve the credit.
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